The problem

Pomades are currently in vogue and there are countless brands that all look the same. Alex, the boss of the fat room, wanted a campaign that is different and polarized. For that, he needed someone who could beat the strings without neglecting the history and high quality of the product.

The solution


Testimonial Alex Rödiger

Package: zwischen “The Colt” and “The Revolver”

Together with Alex, a 10-part image campaign was conceived in which not only the images but also the texts and thus the history of the products were developed. With a burlesque dancer from Italy and an actor from Berlin, we made ten completely different pictures in a variety of sets. Provocative, sexy and always with an exciting story in the foreground.

The result

We have managed to visualize the brand “Fettstube” as your boss has always imagined. Even at barber shops and end customers, the picture series was excellent. The use of photos at trade fairs in the form of flyers and roll-ups more than doubled the company’s turnover. Today, Alex successfully sells his product to barbershops across Europe.

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